Mahindra has finally launched the long awaited 5 door THAR Roxx at an amazing price of 12.99 lakh ex-showroom will be rivaling Jeep Wrangler Rudicon
THAR ROXX MX1 features
The Thar Roxx elevates the iconic silhouette of the Thar with modern enhancements like LED projector headlamps and LED tail lamps, offering a bold yet refined presence. It rides on rugged R18 steel wheels and is built on the advanced M-Glyde platform, featuring a robust Penta Link suspension with Watt’s Link and Frequency Dependent Damping (FDD) for superior off-road performance and comfort. The electronic power steering ensures precise control, whether you’re on or off the tar.
Designed for adventure, it boasts a water-wading capability of 650mm, a steep 41.3° approach angle, and a 36.1° departure angle. Under the hood, the gasoline MT engine delivers 119 kW of power and 330 NM of torque, paired with Electronic Stability Control (ESC) for a confident drive. Safety is paramount, with six airbags as standard and a three-point seatbelt for all passengers. Inside, the Thar Roxx pampers occupants with premium embossed fabric, a touchscreen infotainment system, push-button start, a 60:40 split rear seat, rear AC vents, and a USB-C port, blending rugged capability with luxurious comfort.
THAR ROXX MX3 features
The Thar Roxx redefines adventure with its dual-tone metal top, maintaining the Thar’s iconic silhouette while adding a contemporary touch. It’s engineered on the M_GLYDE platform and rides on durable R18 steel wheels, providing both strength and style. The vehicle is equipped with LED projector headlamps and LED tail lamps for enhanced visibility. Inside, it offers a premium experience with a rear armrest featuring a cupholder and a 26.03 cm HD infotainment system, complete with wireless Android Auto and wired Apple CarPlay.
The Thar Roxx is not just about luxury—it’s built for all terrains with selectable terrain modes (Snow, Sand, Mud) and Gen II Adventure statistics, including a compass, roll & pitch, and altimeter. For safety and control, it comes with all four-disc brakes (Petrol AT), Hill Hold Control (HHC), Hill Descent Control (HDC), Traction Control System (TCS), and a reverse camera. Additional conveniences include cruise control, auto-dimming IRVM, a wireless charger, and one-touch power windows, making the Thar Roxx a perfect blend of ruggedness and refined comfort.
THAR ROXX AX3 L features
The Thar Roxx stands out with its iconic silhouette, now enhanced with a dual-tone metal top, blending classic design with modern sophistication. Built on the advanced M_GLYDE platform and equipped with R18 steel wheels, it offers a sturdy yet stylish foundation for all adventures. The vehicle’s LED projector headlamps and LED tail lamps provide sharp illumination, while selectable terrain modes (Snow, Sand, Mud) ensure that no path is off-limits.
The Thar Roxx also features Gen II Adventure statistics, including a compass, roll & pitch, and altimeter, keeping you informed of your journey’s dynamics. Safety and control are paramount, with Level 2 ADAS offering ten features, including Automatic Emergency Braking, an electric park brake with auto hold, all four disc brakes (Petrol AT), Hill Hold Control (HHC), Hill Descent Control (HDC), and a Traction Control System (TCS).
Inside, the Thar Roxx is as luxurious as it is rugged. The 26.03 cm HD digital cluster, paired with Adrenox Connect featuring built-in Alexa, wireless Apple CarPlay and Android Auto, and a fully automatic temperature control system, offers a cutting-edge driving experience. The DTS sound staging enhances your audio experience, while the rear armrest with a cupholder and cruise control adds to the comfort. With features like auto-dimming IRVM and a 26.03 cm HD infotainment system, the Thar Roxx truly rocks the luxe life.
THAR ROXX MX5 features
The Thar Roxx takes the legendary off-road experience to new heights with a blend of rugged capability and modern luxury. It features a single-pane sunroof that adds an open-air experience, complemented by an acoustic windshield to reduce road noise, ensuring a quieter ride. The vehicle rides on striking R18 diamond-cut alloy wheels and includes a Tyre Pressure Monitoring System for added safety.
Inside, the Thar Roxx pampers with leatherette seats and a leather-wrapped steering wheel, while the M_GLYDE platform ensures a smooth and sturdy ride across terrains. The selectable terrain modes (Snow, Sand, Mud) and an electronic locking differential (4×4) enhance off-road performance, supported by Gen II Adventure statistics that include essential data for adventurers.
Safety and control are prioritized with features like all four disc brakes (Petrol AT), Hill Hold Control (HHC), Hill Descent Control (HDC), Traction Control System (TCS), front parking sensors, and a reverse camera. The drive modes (Zip, Zoom) adapt to different driving conditions, making every journey tailored and responsive.
Luxury touches continue with auto headlamps, auto wipers, footwell lighting, and a 26.03 cm HD infotainment system with wireless Android Auto and wired Apple CarPlay. Cruise control, an auto-dimming IRVM, and rock-solid 4×4 capability round out a vehicle designed for those who seek adventure without compromising on comfort or style.
THAR ROXX AX5 L features
The Thar Roxx combines rugged capability with luxurious features, making it a standout in its class. Its single-pane sunroof adds an open-air experience, while the acoustic windshield ensures a quieter cabin. The R18 diamond-cut alloy wheels and C-shaped LED DRLs enhance its bold design, and the leatherette seats with a leather-wrapped steering wheel provide a premium feel inside.
The Thar Roxx is built for adventure, featuring an electronic locking differential (4×4) and LED front fog lamps for improved off-road performance. Powering on with the diesel 4×4 variants, it comes equipped with Level 2 ADAS, offering 10 advanced safety features, including Automatic Emergency Braking, an electric park brake with auto hold, and front parking sensors for enhanced security.
Inside, the Thar Roxx offers cutting-edge technology with a 26.03 cm HD infotainment system, a 26.03 cm HD digital cluster, and Adrenox Connect with built-in Alexa. Wireless Apple CarPlay and Android Auto, along with DTS sound staging, ensure a connected and immersive driving experience. The fully automatic temperature control, auto headlamps, auto wipers, and footwell lighting further elevate comfort and convenience, making the Thar Roxx a perfect blend of off-road prowess and luxury living.
THAR ROXX AX7 L features
The Thar Roxx redefines luxury and capability in the off-road segment with its impressive features and modern design. It boasts a panoramic skyroof—the largest in its class under 4.5 meters—offering breathtaking views and a sense of openness. Inside, the vehicle exudes sophistication with leatherette-wrapped instrument panels, door trims, and steering, while the leatherette seats and front ventilated seats ensure premium comfort.
The Thar Roxx is built for adventure, equipped with advanced 4×4 features like SmartCrawl and Intelliturn, alongside an electronic locking differential and break locking differential, ensuring superior off-road performance. It rides on striking R19 diamond-cut alloy wheels and features C-shaped LED DRLs and LED front fog lamps for a bold and stylish appearance.
Driver convenience is enhanced with a 6-way powered driver seat, a cooled glove box, and the latest Gen II Adventure statistics, keeping you informed on every journey. The vehicle is designed with both style and function in mind, including a 360-degree surround view system with blind view monitor, front camera, and obstacle view for complete situational awareness.
The Thar Roxx doesn’t compromise on technology, featuring a 26.03 cm HD infotainment system, a matching HD digital cluster, and Adrenox Connect with built-in Alexa. The 9-speaker Harman/Kardon audio system with a subwoofer, wireless Apple CarPlay and Android Auto, and a 65-watt USB-C charger further enhance the driving experience. Safety is top-notch with Level 2 ADAS, including automatic emergency braking and an electric park brake with auto hold. The addition of power-folding ORVMs, automatic temperature control, and an acoustic windshield rounds out the luxurious yet rugged Thar Roxx, making it a perfect companion for those who seek the thrill of the road without sacrificing comfort and style.
| Petrol | Diesel | |
| MX1 | 12.99 (MT) | 13.99 (MT) |
| MX3 | 14.99 (AT) | 15.99 (MT) |
| AX3 L | 16.99 (MT) | |
| MX5 | 16.99 (MT) | |
| AX5 L | 18.99 (AT) | |
| AX7 L | 18.99 (MT) |
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Written on July 25, 2024
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